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Research conducted by The American College shows that the majority of women business owners fall into one of four major categories that describe their financial goals and needs. These categories reflect different levels of stress, abilities to achieve work/life balance and individual confidence.
The American College of Financial Services
Bryn Mawr, PA
women, finance, financial planning
Finance and Financial Management
The American College of Financial Services, "What Keeps Women Small Business Owners Up at Night?" (2017). Infographics. 18.