The gross profit margin formula and how to use it
Robert R. Johnson
Investors usually buy companies they believe will make money, preferably lots of money at the lowest possible cost to the business.
Knowing that a company earns oodles of money selling gadgets or gizmos isn't enough, though.
Steiner, Sheyna, "The gross profit margin formula and how to use it" (2016). In the News. 995.