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When You Need to Sell Your Losing Stocks and Keep the Winners

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Timing the market can be a foolhardy idea to partake in and often results in having retail investors keep their losing stocks while selling winners.

The phenomenon of loss aversion is hardly rare, and behavioral finance experts describe it as the "disposition effect," which is the “seeming irrational tendency of investors to sell winners and to hold onto losers,” said Robert Johnson, CEO and President of The American College of Financial Services in Bryn Mawr, Pa.