Reverse Mortgage Professionals Correct the Record on N.Y. Times Piece
Jamie Patrick Hopkins, Thomas C.B. Davison
Funding Longevity Task Force at The American College
It was just one line in an otherwise upbeat article about American Advisors Group and its latest advertising campaign, but it was enough to rile reverse mortgage professionals tired of hearing a common misconception about the Home Equity Conversion Mortgage.
New York Times writer Joanne Kaufman used the latest Tom Selleck AAG spot to explore the ways that different companies use older, trusted actors to pitch their products or services to the American public.
Spanko, Alex, "Reverse Mortgage Professionals Correct the Record on N.Y. Times Piece" (2017). In the News. 2328.