Is It Time to Change the Dow?
Robert R. Johnson
If you turn back to the late 1800s, the go-to names for baby girls included Edna, Ethel, Gertrude and Mildred. Now, try finding any mom who covets them today. And so it goes for the outdated appellation "Dow Jones Industrial Average" – a stock market measure that also dates to that Age of Bertha and Bessie.
Carlozo, Lou, "Is It Time to Change the Dow?" (2016). In the News. 1576.