How Alphabet, Apple and Tesla deal with the 'engineer's discount'
A telling story hit the news the other day: Alphabet’s Project Ara modular phone may finally be available to consumers sometime in 2017.
This concept represents Alphabet’s GOOG, +0.42% view of the future of mobile phones: detachable, interchangeable parts that consumers can swap out on the fly.
Johnson, Robert and Hickerson, Keith, "How Alphabet, Apple and Tesla deal with the 'engineer's discount'" (2016). Faculty Publications. 510.