How Alphabet, Apple and Tesla deal with the 'engineer's discount'
Companies founded by engineers tend to spend a lot of money on projects that frequently don't reward shareholders. A telling story hit the news the other day: Alphabet's Project Ara modular phone may finally be available to consumers sometime in 2017.
Johnson, Robert and Hickerson, Keith, "How Alphabet, Apple and Tesla deal with the 'engineer's discount'" (2016). Faculty Publications. 500.