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Here’s What Starbucks Gets Right About Appealing to Millennials

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Starbucks Corporation this week announced that it had issued a $500 million U.S. corporate bond aimed to pay for sustainable projects, including support programs for farmers in coffee growing regions. It’s a positive move that will likely benefit the Seattle-based coffee chain financially and attract millennial investors.

In issuing its first sustainability bond on Monday, Starbucks SBUX 0.33% is also entering a niche band of high finance.