In the News

Title

Stock Market Showdown: How Marketplace Rivals Fare on Wall Street

Document Type

Article

Publication Date

11-5-2015

Abstract

Consumers who bet heavy on brand loyalty can get into some heated arguments. Just try pitting a Mac acolyte against a Microsoft minion. Or a Coke quaffer versus a Pepsi person. Or a Starbucks sipper versus a Dunkin' Donuts diehard.