How Bank Cross-Selling Can Help, Hurt You
C. W. Copeland, Craig W. Lemoine
Wells Fargo & Co. ‘s settlement with regulators last week over its cross-selling, and continuing investigations into the matter, raise questions for consumers over the practice, and its benefits and risks.
Cross-selling is a widely used sales technique in which companies pitch consumers of one product on complementary products or extra features, such as a warranty, for an added fee.
Dagher, Veronica, "How Bank Cross-Selling Can Help, Hurt You" (2016). In the News. 1665.