In the News

Title

Why It's OK to Love Legacy Investments

Document Type

Article

Publication Date

4-5-2016

Abstract

There's the long-term investment strategy known as buy-and-hold – and then the version as practiced by billionaire Warren Buffett, which you could call buy-and-hold-and-hold. In fact, Buffett has been famously quoted as stating, "Our favorite holding period is forever."

Coca-Cola Co. (ticker: KO) certainly hasn't been around that long.