Faculty Publications

Title

The Forgotten Generation X

Document Type

Article

Publication Date

8-2017

Abstract

Marcia, Marcia, Marcia!” is a classic line any fan of the 1970s hit TV show The Brady Bunch would recognize when Jan, the middle daughter, expressed her frustration over the constant attention given to her older sister, Marcia.

This is a scene all too familiar to Generation X as companies fall over themselves trying to reach the older, “popular” baby boomer sibling or even grab the attention of the younger, “adorable” millennial sibling, leaving the Gen Xer feeling like the forgotten middle child.