Faculty Publications

Title

Why Evidence-Based Investing Can Improve Your Practice

Document Type

Article

Publication Date

4-3-2017

Abstract

The mutual fund industry is built on a web of deeply satisfying myths of superstar fund managers, benchmarks, quality fund families, quests for value and high-flying recent returns. An iconic television ad right that aired before the internet bubble burst showed Janus fund analysts inspecting underground fiber optic cables to literally dig up value for investors.