Ignoring the Millennials Will Lead to the Industry’s Demise
Apathetic. Entitled. Lazy. Selfish. Broke. These are just a few words that have been used to describe millennials — the generation born between 1980 and 2000. They are the largest generation in the history of the U.S. By 2020, one in three adults will be a millennial. And although the oldest of this generation are prime candidates for financial products and services, they somehow seem to remain outside the purview of our industry.
DeTroye, Jennifer, "Ignoring the Millennials Will Lead to the Industry’s Demise" (2015). Faculty Publications. 6.