Faculty Publications

Title

Ignoring the Millennials Will Lead to the Industry’s Demise

Document Type

Article

Publication Date

4-2015

Abstract

Apathetic. Entitled. Lazy. Selfish. Broke. These are just a few words that have been used to describe millennials — the generation born between 1980 and 2000. They are the largest generation in the history of the U.S. By 2020, one in three adults will be a millennial. And although the oldest of this generation are prime candidates for financial products and services, they somehow seem to remain outside the purview of our industry.