Faculty Publications

Title

How Alphabet, Apple and Tesla deal with the 'engineer's discount'

Document Type

Article

Publication Date

6-2-2016

Abstract

A telling story hit the news the other day: Alphabet’s Project Ara modular phone may finally be available to consumers sometime in 2017.

This concept represents Alphabet’s GOOG, +0.42% view of the future of mobile phones: detachable, interchangeable parts that consumers can swap out on the fly.