Faculty Publications

Title

Here’s What Starbucks Gets Right About Appealing to Millennials

Document Type

Article

Publication Date

5-21-2016

Abstract

Starbucks Corporation this week announced that it had issued a $500 million U.S. corporate bond aimed to pay for sustainable projects, including support programs for farmers in coffee growing regions. It’s a positive move that will likely benefit the Seattle-based coffee chain financially and attract millennial investors.

In issuing its first sustainability bond on Monday, Starbucks SBUX 0.33% is also entering a niche band of high finance.