Here’s What Starbucks Gets Right About Appealing to Millennials
Starbucks Corporation this week announced that it had issued a $500 million U.S. corporate bond aimed to pay for sustainable projects, including support programs for farmers in coffee growing regions. It’s a positive move that will likely benefit the Seattle-based coffee chain financially and attract millennial investors.
Johnson, Robert, "Here’s What Starbucks Gets Right About Appealing to Millennials" (2016). Faculty Publications. 494.