One of the most rewarding parts of my role as director of the Center for Ethics in Financial Services at The American College is the opportunity to help financial advisors work through the ethical dilemmas faced in the course of performing their professional duties. While people often intuitively recognize the ethical principles that guide their actions, it is often helpful to clarify the ethical standards they use to make decisions.
Ragatz, Julie, "In Search of a Standard" (2011). Faculty Publications. 305.