Faculty Publications

Title

Would you base your market bets on the Super Bowl?

Document Type

Article

Publication Date

1-27-2015

Abstract

This time of year, it seems, we read about two so-called patterns in the market—"As January goes, so goes the rest of the year" and the "Super Bowl Indicator" of the stock market. While these two may not seem related, they actually are. The Super Bowl Indicator, which predicts what stocks will do based on the outcome of the game, is riding a six-year winning streak.